Why your traffic isn’t converting with SEO Manager, Ben Dracup
You may have heard the terms “vanity metrics” or, which is more applicable to this post, “Vanity traffic”.
Read full story
The State of Search in Travel Report 2025.
Helping brands stay ahead in an industry that never stands still.
What to expect:
✔ Key shifts in travel search behavior and destination trends.
✔ The impact of AI on trip planning and brand visibility.
✔ How social media is redefining travel inspiration and discovery.
✔ Booking trends, challenges, and what brands need to prioritize.
Free report download.
Get a free copy of the report directly to your inbox.
Travellers are swapping long-haul getaways for frequent short trips, TikTok is turning viral destinations into must-visit spots, and AI is reshaping how people search. Yet, booking stress remains a sticking point, with 70% of US travellers finding the process overwhelming. As holidaymakers consider alternative destinations, the rise of “detour travel” and off-season exploration presents new opportunities. This report unpacks the latest trends, from AI’s role in search to the evolving expectations of modern travellers.
“If your brand isn’t optimised for AI-driven search, you’re already behind. The travel brands winning right now are the ones mastering intent-based search and showing up where decisions are actually being made.”
Charlie Clark, Founder of Minty
More insights from Minty
7 Reasons Why Your Ideas Aren’t Working
There is nothing more frustrating than to have put all your time and efforts into a campaign only to see it fail.
Read full story
Part 2: How to Rank on Search GPT
SEOs and brands are faced with an emerging platform that competes with Google in delivering information and answers quickly – here’s how you can optimize your site for Search GPT.
Read full story